Saturday 22 June 2013

“I’ve always had a fascination with storing as much as possible into as small a space as possible.” 
 - Lee Berman, True Utility’s Founder


Lee Berman founded True Utility in 2000. He not only helped True Utility break into the pocket tool market in United Kingdom but also across the globe. Based in Bournemouth, England but supplying to more than 3000 stores to the world, True Utility is now one of the UK’s largest suppliers of pocket tools, utility accessories and torchlights. 
Other than a successful entrepreneur, he has another critical role to play in the company he founded. He is also the product designer coming up with accomplished and original designs that had helped revolutionize the way people think of tools. His clever and inspiring designs helped make work easier for professionals and home users without carrying huge clutter of tools around. 
Some of the contemporary, minimalist and practical pocket tools he designed includes:

(i) True Utility Cash Stash



Mr. Lee Berman’s light weight and practical design of the Cash Stash using aluminum and neoprene “O” ring, allows spare cash to be kept easily and who says pocket tools are for men only? Hot pink is available that gives a more feminine touch to the hardware tool.

Get yours here: 
http://bit.ly/18wLljy
 

(ii) True Utility Laser Light


His simple but clever LED light design incorporates a key ring for users to not be afraid of the dark & to keep their keys intact easily. The contemporary design using black, silver & red gives a modern & stylish feel when users carry them around. It’s small, powerful and designed to light any tight space or assist you whilst reading. A clip included can be used to clip it on your clothes when it’s not in used. 
The CE certified red laser can be used as a pointer within presentations or simply used to play with the cat. 



Get yours here: http://bit.ly/16cz4Pr

From pocket tools, utility accessories to these LED flashlights, the ingenious design of Mr. Lee Berman helped armed users with aesthetically pleasing, small, portable & tools suitable for usage at all situations. 
The design of the multi-purpose key tool was even selected as the Winner of Gift of the Year 2011 in the Hot Novelty Category with the KeyTool.




(iii) A closer look at the True Utility Keyring tool

With a goal in mind to provide the most comprehensive range of high quality pocket tools at affordable prices, Mr. Lee Berman continues to invent new products to cater to both professional and home users. 
Today, one can find True Utility’s products in thousands of people’s pockets in more than 19 countries. 
Functional, sleek, smart & innovation is what they stand for. 

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